The All New Blue Jacket 37 is Here.

Classic lines. Modern performance. The new Blue Jacket 37 is the most approachable Blue Jacket yet.

Welcome to the Niche Brand Family:
S&J Yachts

S&J Yachts, founded in 2004 in Annapolis, MD joins the Niche Family as Authorized Representative for the Chesapeake Region (New Jersey to Virginia).

Welcome to the Niche Brand Family:
Island Yacht Charters

Island Yacht Charters joins the Niche Brand family as Authorized Representative of the Caribbean and Exclusive Authorized Charter Partner.

Niche Watercraft Makes Debut at Annapolis this October

Niche is heading to the 2026 Annapolis Sailboat Show this October 15th - 18th and along with being able to step aboard a model making it’s world debut, chat with designers and builders on site with a combined experience in the industry of over 150 years!

Jackett is Back to the Drawing Board: Blue Jacket Announces New Model - BJ46RS

Forty-eight years of design mastery. One clean sheet of paper. The result: A go-anywhere cruising yacht with nothing to compromise. The all-new raised salon performance cruiser is here.

Niche Watercraft LLC announces the acquisition of Bruckmann Yachts and the launch of a new brand name: Bruckmann+Ellis. The renaming honors naval architect Mark Ellis, whose designs defined the Bruckmann line for more than four decades.

Niche Watercraft Acquires Bruckmann Yachts

Niche Watercraft announces that renowned yacht designer Tim Jackett has joined the company as Chief Designer and Director of Design & Production as the company prepares to relaunch two premier North American heritage brands.

Jackett Joins Niche Watercraft as Chief Designer